This is one of my most popular designs. Based on a teacher recommendation the principal of Musick Elementary school in Newark California asked for my help when the school was in need of a new logo. I was given a lot of freedom to design this project and therefore made sure to think through every aspect of the design. First, I chose to incorporate the school’s mascot, the leopard, and the school’s colors (black and gold). To match the school’s aesthetic I chose to use a sans serif font for the logo. Additionally I used a large thick “M” to support the strong profile of the leopard. Although the san serif font worked well for other elements of the logo, the “M” itself needed to be manipulated in order to fit the profile of the leopard. Ultimately I chose to create the “M” from scratch in Illustrator to create the shape that would work best. The final product was delivered to the school in color, black and white, as well as a monogram version of the “M” itself. It is now being prominently used in the school’s merchandise, materials, and website.